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Deployteq targets UK market with ‘no code’ marketing automation platform


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Leading self-service marketing automation provider Deployteq, is targeting growth in the UK market with its user-friendly ‘no code’ platform, putting marketers in control of their omnichannel campaigns and driving significant ROI.

Originally founded in the Netherlands in 2000, Deployteq has become a market-leading platform with over 150 employees as part of the 1,300-strong global marketing agency – Inspired Thinking Group – and is increasing its dedicated team on the ground in the Group’s offices around the UK.

With more than 5,000 active users and a rapidly expanding UK customer base, the move is designed to further grow Deployteq’s European market share at a time when British businesses are seeking greater ROI. Existing UK clients include Wickes, Virgin Media, Renault, Marston’s and Pendragon.

The Deployteq platform is specifically designed to enable marketers to concentrate on delivering high impact omnichannel campaigns across email, SMS, mobile app, landing pages as well as many other channels. Additional features include intuitive campaign building tools, a dynamic relational database, instantaneous segmentation, unlimited integrations, and in-house dedicated campaign support.

The platform offers an unrivalled drag-and-drop interface that enables marketers to build complex data models, powerful data segments, dynamic personalised messages, intelligent customer journeys and real-time reporting dashboards. It also integrates with every external platform such as Shopify, Shopware, Magento and with its open API it can connect to every user’s entire tech landscape.

Deployteq boasts a deliverability rate of 99.7 per cent on commercial and 100 per cent on transactional messages, delivering is 3.6 billion communications on behalf of its clients every year. It also allows marketers to integrate all tools and data to build the most efficient campaigns around any form of marketing objective.

Sjuul van der Leeuw, CEO of Deployteq said: “These are exciting times for Deployteq and our renewed focus on the UK market will enable us to provide on-the-ground support for our rapidly growing customer base. For too long marketers have been burdened with overly complex tech-heavy systems that stifle creativity and our platform is here to change that. Our mission is to empower users to launch high impact omnichannel campaigns that deliver unrivalled results.”

Simon Ward, CEO, Inspired Thinking Group said, “Deployteq is setting a new standard in campaign management, combining automation and analytics to enable marketers to deliver first-class campaigns. Having enjoyed huge success with leading businesses in Europe over recent years, both prior to and since its acquisition by ITG, the acceleration of the new UK operation presents an exciting opportunity to engage ambitious brands who are seeking to deliver tailored messages via a truly zero-code platform.”

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