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HomeNewsMarketingElon Musk closes $44bn deal to buy Twitter

Elon Musk closes $44bn deal to buy Twitter

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Elon Musk has closed his $44bn deal to take Twitter private, according to three people familiar with the matter, bringing an end to one of the most high-profile and dramatic buyout sagas in recent memory after months of legal wrangling between the world’s richest man and the social media platform.

As the billionaire entrepreneur took over Thursday night, Twitter’s chief executive, Parag Agrawal, and chief financial officer Ned Segal left the company, two of the people said. Musk also fired Vijaya Gadde, Twitter’s head of legal, policy and safety, as well as general counsel Sean Edgett, one person said.

Twitter shares will be suspended from trading on the New York Stock Exchange on Friday, according to the exchange’s website.

It concludes an acquisition that has been both unpredictable and unprecedented, and puts Musk, a self-described “free speech absolutist”, at the helm of a platform that is popular among global politicians and relied on by millions of users around the world for news.

Musk has promised to cut jobs and costs at Twitter, while boosting product innovation in an attempt to build a “super app” that incorporates payments, commerce and messaging.

He has also vowed to loosen content moderation rules at the platform, including reversing permanent bans, which could pave the way for former US president Donald Trump, who was kicked off in the wake of the January 6 2021 attack on the US Capitol, to return to the platform.

Musk, already chief executive at Tesla and SpaceX, is expected to act as the chief executive at Twitter until he picks new leadership. He has already started embracing his new role with characteristic bombast, visiting Twitter’s San Francisco office on Wednesday to meet staffers while carrying a sink, tweeting “Let that sink in”, and changing his Twitter profile to read “Chief Twit.”

He also told some employees that he did not intend to cut 75 per cent of jobs, dismissing a previous report, said a person familiar with the situation.

Striking a more serious tone on Thursday, Musk sought to reassure advertisers — which make up the majority of the platform’s $5bn annual revenues — that Twitter would not become “a free-for-all hellscape” and that it “aspired to be the most respected advertising platform in the world”.

Musk had originally agreed in April to buy Twitter for $54.20 a share. A few months later he sued the San Francisco-based company to back out of the deal, alleging the platform misled investors and regulators over fake accounts and cyber security. The social media company pushed back and countersued in an attempt to force the billionaire to close the acquisition, sparking a fraught legal battle and discovery process.

Just weeks before the two were due to stand off in a Delaware court over the matter, Musk announced he was willing to buy the company at the originally agreed price if the legal action was dropped. Twitter resisted an immediate resolution, and the court ordered the parties to find a way to close the deal by October 28 or face a November trial.

CNBC first reported news of Agrawal and Segal’s exit. Twitter declined to comment on the deal closing or departures. A representative for Musk did not immediately respond to a request for comment.



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