The new Vice Chairman of CEAT, Anant Goenka, began his career in 2003 with Hindustan Unilever Limited, following which he joined his current employer, CEAT Limited, as Regional Manager – Sales. Soon, he assumed leadership of the Off-Highway tyres Business and became the Head of Specialty Tires in 2005.
In 2007, Goenka joined KEC International Limited (KEC) as Vice President (Corporate) and was responsible for the Telecom business, Business development in North America and Integrated Planning and Monitoring of Transmission and Distribution Business. Owing to his contributions in this business vertical, KEC soon promoted him to the position of Executive Director – Supply Chain. This position came with responsibilities encompassing manufacturing, procurement, planning, logistics, and quality functions.
Anant Goenka then returned to his current organisation, CEAT, in January 2010 as the Deputy Managing Director. After an impressive tenure of two years, Goenka was subsequently appointed as Managing Director of the company in April 2012. He was also the Chairman of the Automotive Tyre Manufacturers’ Association (ATMA) between April 2018 to March 2019.